About Me
Results-driven Digital Marketing with 3+ years of experience in developing and executing successful marketing campaigns. Skilled in designing and executing high-impact digital advertising campaigns that drive measurable results. With deep expertise in Google Ads, Meta Ads, and data-driven audience targeting, I optimize campaigns to maximize ROAS, CTR, and conversion rates while efficiently managing budgets.
Key Competencies
- Specializing in online campaigns focused on performance, with expertise in funnel planning, audience segmentation, and budget optimization.
- Skilled in evaluating campaign metrics from Facebook Ads, LINE Ads, Google Ads, and TikTok Ads to facilitate data-informed marketing choices.
- Experienced in creating real-time, interactive dashboards using Looker Studio to monitor marketing KPIs and assess campaign performance across various platforms.
- Proficient in precise tracking with GA4 and
integrating data across multiple channels.
- Utilized tools such as ChatGPT and Gemini to optimize workflows, gather insights, and improve campaign effectiveness.
Education
Master Degree
School of Information Technology
King Mongkut’s University
of Technology Thonburi
Major in Information Technology
Bachelor Degree
Rajabhat Institute Bansomdejchaopraya
Major in General Management
Work Experience
Jan 2024 - Mar 2025
Finn X Co., Ltd.
Performance Marketing
Responsible for managing and optimizing digital advertising campaigns across various platforms. The goal will be to drive exceptional results, improve campaign performance, and achieve key performance indicators (KPIs).
Key Responsibilities
- Assist the team in the development of the overall digital marketing strategy.
- Work closely with managers, marketing and other to understand campaign objectives, requirements, and target audience demographics.
- Plan, execute, and manage digital advertising campaigns to achieve key performance indicators (KPIs) and business objectives.
- Set up conversion, pixel, and event tracking on the website and across various digital.
- Monitor and optimize ad campaigns to maximize performance and achieve KPIs such as ROAS, CTR, and conversion rates.
- Optimize campaign targeting, budget allocation, and ad placements to improve performance and achieve objectives.
- Optimize lower-funnel campaigns, including lead generation, and web conversions.
- Ideate and execute ad creatives tailored to performance objectives.
- Manage budgets, bids, and audience targeting for maximum efficiency.
- Identify potential challenges and deliver strategic solutions to improve campaign results.
- Utilize data analysis tools and platforms to track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
- Analyze campaign data, generate insights, and implement improvements to enhance overall digital performance.
- Identify trends, patterns, and insights from campaign data to inform optimization strategies and tactics.
- Conduct keyword research and audience analysis to identify new opportunities for campaign expansion and optimization.
- Effectively manage advertising budgets, ensuring efficient allocation of resources and adherence to spending targets.
- Develop and implement audience targeting strategies to reach and engage the right audiences, utilizing data-driven insights.
- Work closely with internal teams including strategists, creative teams, content creators, and social media designers to align marketing efforts with goals.
- Implement A/B testing methodologies to experiment with ad creatives, targeting parameters, bidding strategies, and other campaign variables.
- Provide performance reports, highlighting key metrics, areas for improvement and provide actionable insights to enhance campaign effectiveness.
- Provide strategic recommendations based on campaign performance data and insights, with a focus on maximizing ROI and achieving business goals.
- Stay up-to-date with industry trends, algorithm updates, and best practices in digital advertising to continuously improve campaign performance.
Oct 2023 - Dec 2023
The United Nations High Commissioner
for Refugees (UNHCR)
Representation in Thailand
Digital Paid Media Optimization
Responsible for supporting in day-to-day management of paid digital marketing campaigns for the overall Digital Fundraising programme such as always-on digital fundraising campaign,
emergency fundraising, digital monthly giving, and lead generation and conversion. And contribute to embedding digital transformation and supporter experience across all Individual Giving activity in line with the global strategy.
Key Responsibilities
- Develop, execute, and optimize innovative digital campaigns from conception to launch.
- Work to align campaign strategies and goals across the organization.
- Provide ongoing actionable insights into campaign performance to relevant teams.
- Define, measure and evaluate relevant paid media KPIs.
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media.
- Oversee and manage the overall budget for paid media.
- Conduct in-depth keyword and website research, ad grouping and audience targeting.
- Maintain knowledge of industry best practices and new technologies.
- Work closely with the Digital Content team to develop digital content to support the paid digital fundraising campaign for UNHCR Thailand’s website, and social media such as Facebook, YouTube, Instagram, Tik Tok, and Line.
- Work closely and collaborate with Associate PSP Officer and Digital Graphic Designer to deliver digital creatives and content to be published effectively and successfully by in-house and outsource media buying.
- Ensure the design adheres to UNHCR style, guidelines, and brand book, specifically, regarding the font, color, and correct use of the UNHCR logo.
- Provide analytical and creative thinking ability of activities in the Digital Fundraising and Private Sector Partnership programmes.
- Keep abreast of UNHCR’s work globally and communicate relevant information to existing and prospective audiences.
- Perform other duties as required.
Jul 2021 - Sep 2023
Woke Up Town Co., Ltd.
Ads Optimizer
Responsible for the creation, management, and enhancement of advertising campaigns to ensure optimal performance. Includes designing campaigns by performing keyword research, and identifying target audiences. Also responsible for analyzing competitor strategies, collaborating with other team members, and maintaining expertise in various ad platforms.
Key Responsibilities
- Design and implement data-driven strategies to enhance the effectiveness and efficiency of online advertising campaigns.
- Continuously monitor and analyze key performance metrics to identify optimization opportunities and maximize campaign impact.
- Conduct in-depth research on market trends, competitor strategies, and user behavior to inform and refine optimization approaches.
- Regularly assess campaign performance data and make strategic adjustments to improve outcomes.
- Collaborate closely with cross-functional teams, including design, product, and marketing, to ensure seamless campaign execution.
- Develop and execute A/B and multivariate testing frameworks to optimize campaign performance.
- Engage with external vendors to explore and implement new advertising opportunities that align with business objectives.
- Generate comprehensive performance reports to communicate insights and recommendations to key stakeholders.
- Stay informed about industry trends, emerging technologies, and best practices to maintain a competitive edge in campaign optimization.
- Formulate and execute strategies to enhance cost efficiency while maximizing campaign performance and ROI.
Jun 2014 - Sep 2017
Shine Integration System Co., Ltd.
Helpdesk Support Supervisor
Responsible for managing the daily operations of a helpdesk or technical support, monitor performance, and provide guidance, ensuring efficient resolution of issues. Improvement by analyzing current procedures and implementing changes for increased efficiency.
Key Responsibilities
- Provide day-to-day technical support to users in the area of desktop hardware and software.
- Manage and optimize the use of Helpdesk Desktop and Virus Scan software with the software vendors.
- Keep track of computer hardware and software inventory and ensure all spare parts are available on site for repairs or replacement.
- Provide desktop hardware and software training to users when necessary.
- Assist users in resolving routine IT issues.
- Oversee day-to-day IT operations, including rollout of standard desktop PC configurations.
- Inspect, identify and find solutions for computer hardware, software and equipment problems.
- Install or upgrade PC hardware and software.
- Other duties as assigned by the IT Manager.
May 2013 - Dec 2013
Total Access Communication PCL.
Business Analyst
Responsibilities include understanding and analyzing project or product requirements, documenting these requirements in detailed specification documents, and modeling business processes to aid decision-making. Manage relationships with clients, stakeholders, and internal teams to ensure clarity and completeness of requirements.
Key Responsibilities
- Gathering requirements from users.
- Analyzing and understanding the current state processes.
- Deliver appropriate solutions that will meet the business needs.
- Translate end users’ business needs into IT requirements by producing detailed business and functional requirement specifications from existing systems, and interviews.
- Take as a coordinator between users and the IT team.
- To follow up and update project statues and solve problems during implementation.
Jan 2009 - Dec 2012
T.Charoen Co., Ltd.
MIS
Responsibilities of a Management Information Systems (MIS) professional include managing information systems, ensuring data accuracy and security, analyzing business needs, developing and implementing new systems, providing user support, monitoring system performance, generating reports and analytics, and staying updated with technology trends.
Key Responsibilities
- Evaluate the worthiness in the new IT to use it in the organization.
- Selected and installed standardized manufacturing software and hardware systems.
- Provide software, hardware and peripherals support services.
- Maintain IT equipment and systems and ensure it can operate properly.
- Instruct or recommend staff on how to use computer software, hardware and application.
- Set the plan and work with the supplier and person who is in charge to meet the efficiency and deadline.
- Coordinate with suppliers to solve and protect the problem.
- Update and maintain anti-virus programs, backup procedures, storage management, and printing services.
- Maintain and upgrade network equipment as needed.
- Install or upgrade PC hardware and software.
- Gather user’s requirement, find quotation, and issue purchasing requisition for IT items to purchasing department.
- Create & manage all manuals, materials, and equipment.
Jul 1996 - Oct 2004
Dome Consultant Co., Ltd.
Secretary to Managing Director
Responsibilities include managing the Managing Director’s calendar, handling communications, coordinating travel arrangements, organizing meetings, managing documents, fostering relationships, disseminating information, assisting with event planning, maintaining confidentiality, and performing various administrative tasks.
Key Responsibilities
- To perform routine secretarial functions such as schedule arrangement, support, and facilitating project meetings & conferences.
- Maintains general and confidential company files in good order to ensure rapid location of the contents when needed.
- Prepares certain correspondence and reports to relieve the Managing Director of routine paperwork.
- Arranges appointments and monitors telephone calls to the Managing Director to enable him to make the best use of his time.
- Treats all management affairs as completely confidential to prevent leakage of information to unauthorized persons.
- Performs other duties assigned by the Managing Director from time to time such as personnel and public relations affairs to relieve him of the routine aspects of such work.
- Coordinates internal and external conferences and takes minutes of meeting.
- Travel arrangement for both domestic and international trips such as air ticket, booking, and hotel reservation.
- Follow up regular performance status and indicators from all the department heads under the Managing Director, and consolidate and prepare reports for the Managing Director.
- Organizing and maintaining diaries and making appointments.
- Dealing with incoming email, correspondence, writing letters, faxes and post taking care of the expense reimbursement i.e. telephone, water, electricity, internet, membership and other administrative matters.
- To manage the schedule, calendar, appointment i.e. meeting, working lunch or dinner.
- Handling paperwork, documents and computer-based information.
- Handling other secretarial & administrative tasks upon request.
- Following other duties as advised by management and or otherwise agreed.
Feb 1995 - Jul 1996
Peace Cannng Co., Ltd.
Export Marketing
Responsibilities of an Export Marketing professional involve conducting market research, developing marketing strategies, managing customer relationships, handling export documentation and compliance, exploring market entry and expansion opportunities, coordinating logistics, staying informed about international trade regulations, analyzing competitors, participating in trade shows, and managing export sales and revenue.
Key Responsibilities
- Responsible for canned food products : canned seafood, canned vegetables, canned fruit and canned fruit juice.
- Promotion and selling canned food to targeted customers.
- Handling daily correspondence and updating the computer system.
- Assistance in examining and proofreading export documents.
- Searching for a new market from the Department of Export Promotion and other sources.
- Coordinate order requirements with various departments within the company and with customers.
- Contact and confirm the production department for customer specification.
- Customer visiting.
- Customer satisfaction survey.
Core Skills
Google Ads
Meta Ads
Line Ads
TikTok Ads
Google Analytics
Marketing Strategy
Budget Planning
Data Analytics
Google Search Console
Looker Studio
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