Fintech Revenue Scaling
Business Context
Fintech lead generation business with ฿500,000+ monthly paid media budget across Google Ads, Meta Ads, and TikTok Ads.
Goal: Scale revenue while maintaining profitability.
Growth Problem
- CPA was increasing, limiting scalable growth
- Conversion rate fluctuated across funnel stages
- Budget allocation not aligned with revenue performance
Data Diagnosis
- Conducted full funnel analysis (Traffic → Lead → Qualified Lead)
- Identified mid-funnel drop-off affecting conversion efficiency
- Analyzed ROAS and CPA by campaign & audience segment
- Detected inefficient spend across underperforming ad sets
Strategic Decision
- Reallocated budget toward high-ROAS segments
- Eliminated 3 underperforming campaigns (killed low-margin traffic)
- Implemented structured A/B testing on creatives & targeting
- Optimized bidding strategy based on profitability threshold
- Improved funnel alignment between ad messaging and landing experience
Revenue Impact
- CPA reduced by 20%
- Conversion Rate increased by 15%
- Lead volume scaled by 30%
- Improved profitability across revenue funnel
- Stabilized performance for scalable growth
NGO Fundraising Revenue Efficiency
Business Context
National NGO fundraising campaign with strict budget constraints and strong focus on donation efficiency.
Goal: Increase donation revenue while maintaining CAC control.
Growth Problem
- Limited budget required high efficiency
- Inconsistent performance across audience segments
- Need to improve repeat donation potential
Data Diagnosis
- Conducted audience segmentation analysis
- Evaluated repeat donor potential vs acquisition cost
- Analyzed funnel performance across platforms
Strategic Decision
- Shifted budget toward high-value donor segments
- Eliminated inefficient audience clusters
- Optimized creative messaging to improve conversion intent
- Implemented structured performance reporting for revenue visibility
Revenue Impact
- Improved donation efficiency and cost control
- Reduced wasted ad spend
- Increased quality of acquired donors
- Enhanced transparency in revenue reporting
- Strengthened sustainability of fundraising growth
E-commerce Profitability Optimization
Business Context
E-commerce brand running multi-channel paid campaigns.
Goal: Improve profitability and scale revenue without increasing budget aggressively.
Growth Problem
- Rising acquisition costs affecting profit margin
- Low conversion rate limiting revenue per visitor
- Campaigns generating traffic but underperforming in sales
- ROAS inconsistent across campaigns
Data Diagnosis
- Performed funnel drop-off analysis using GA4 data
- Analyzed campaign-level ROAS & product-level profitability
- Identified weak conversion stages on landing flow
- Evaluated repeat purchase behavior and retargeting efficiency
Strategic Decision
- Optimized conversion funnel to improve purchase efficiency
- Reallocated budget to high-margin product campaigns
- Refined retargeting structure to improve repeat purchase rate
- Conducted continuous A/B testing to improve CTR & CVR
- Reduced spend on low-profit traffic sources
Revenue Impact
- CTR improved by 10%
- Conversion Rate increased by 8%
- Stabilized ROAS across campaigns
- Improved overall campaign profitability
- Built sustainable structure for revenue scaling
