Strategic Planning : Aligning ad strategies with overall business goals.
Campaign Management : Setting up, monitoring, and optimizing ad campaigns on platforms like Meta (Facebook/Instagram), Google Ads, TikTok, and LINE.
Data Analysis & Reporting : Regularly analyzing campaign data to identify trends, insights, areas for improvement, and make data-driven decisions.
Optimization Techniques : Conducting A/B testing on creatives, ad copy, and audience targeting to improve performance.
Budget & Bidding : Managing budget allocation to ensure maximum efficiency and profitability.
Technical Setup : Configuring Conversion, Tracking Pixels, and Google Analytics to ensure accurate data measurement.
Collaboration : Work with creative, sales, and marketing teams for cohesive messaging and campaign execution.
Oct 2023 - Dec 2023 The United Nations High Commissioner for Refugees (UNHCR) Representation in Thailand
Digital Paid Media Optimization
Key Responsibilities
Managed the Paid Ads division, directing the strategy, implementation, and enhancement of multichannel campaigns.
Oversaw the complete project delivery process, encompassing planning, setup, performance analysis, and reporting.
Formulated media strategies based on data analysis and worked alongside creative, content, and web teams to enhance outcomes.
Facilitated ongoing improvement by means of testing, insights, and process enhancements to meet essential performance objectives.
Jul 2021 - Sep 2023 Woke Up Town Co., Ltd.
Ads Optimizer
Key Responsibilities
Strategy Development : Develop advertising strategies to reach target audiences and drive sales/lead generation.
Campaign Management : Build, monitor, and adjust campaigns across multiple platforms (Google Ads, Meta Ads, and TikTok Ads) to ensure high performance.
Optimization : Perform daily analysis of KPIs (CTR, CPC, CPM, Conversion Rate, ROAS) to optimize targeting, creatives, and budget allocation.
A/B Testing : Regularly test different ad creatives, headlines, and calls-to-action (CTA) to improve campaign effectiveness.
Data Analysis & Reporting : Prepare detailed weekly/monthly reports and present performance insights to management.
Trend Tracking : Stay updated with industry trends, algorithm changes, and new ad formats.